Lead Gen Factory — Campaign Builder

Campaign Basics

Vertical *

Audience / Traffic Temperature *

Cold Display, push, programmatic. Low intent. Visitor doesn't know the brand.

Warm Email, SMS, social. Some awareness. Visitor opted in to something related.

Hot Search, retargeting, direct. High intent. Visitor is actively looking for this.

Brand Name *

The company name shown on the landing page

Site ID (URL slug)

Auto-generated from brand name. Lowercase, hyphens only.

Headline *

Main H1 — direct, benefit-focused, under 60 characters

Subheadline *

The text visitors see directly below the headline. 1-2 sentences that reinforce the value proposition.

CTA Text *

CTA Text (Mobile)

Shorter version for small screens

Phone Number

Optional. Enables click-to-call on the page.

Brand

Primary Color *

Header, headings, trust elements

Accent Color *

CTA buttons, links, highlights

Logo

Drop logo here or click to upload PNG, SVG, or WebP. Max 200KB.

Heading Font

Form Fields

First Name Last Name Email Phone Zip Code

Qualifier 1

Question Label

The dropdown question label

Options

Comma-separated dropdown options

Consent Text *

This exact text appears next to the consent checkbox. The compliance committee will verify it meets TCPA requirements for your vertical.

Do not include real personal information in this field. This text is sent to AI models for compliance review.

Page Content

Value Propositions

Three key reasons to choose your service. Keep each headline under 5 words.

Icon

Headline

Description

Icon

Headline

Description

Icon

Headline

Description

How It Works

Walk the visitor through the process. Three steps, simple language.

1

Headline

Description

2

Headline

Description

3

Headline

Description

FAQ

Answer the most common objections. These also generate FAQ rich snippets in Google search results.

Question

Answer

Question

Answer

Question

Answer

Question

Answer

Trust Stats

Big numbers that build credibility. Use real stats when available.

Value

Label

Value

Label

Value

Label

Compliance

Disclaimer Text *

This exact text appears in the page footer. Write the actual disclaimer your visitors will read — not a list of requirements.

The compliance review will check this against your vertical's regulations.

Do not include real personal information in this field. This text is sent to AI models for compliance review.

Privacy Policy Text

The full privacy policy text for the privacy page. If left blank, a compliant default will be generated based on your vertical and form fields.

Excluded States

Comma-separated state abbreviations where the offer is not available

Show "Do Not Sell" link (CCPA)

Tracking

Google Tag Manager ID

Meta Pixel ID

Google Ads Conversion ID

From your Google Ads conversion action. Different from GTM ID.

Google Ads Conversion Label

The label paired with your conversion ID.

Enable TrustedForm

Generates a certificate proving consent was given. Critical for TCPA compliance.

UTM Passthrough

Capture UTM parameters from the landing URL and include them with leads and conversion pixels.

Custom Tracking Pixels

Each pixel can have a pageview URL (fires on landing) and a conversion URL (fires on thank-you page).

Notifications

Webhook URL

Optional. Receives a POST with minimal lead data (name, qualifier, UTM) on each submission.

Output

config.json